TOMMIE COPPER

Tommie Copper built a successful compression and wellness brand in just 18 months with its’ direct to consumer TV and e-commerce strategy. After joining the company in 2013 we expanded the assortment from a limited basics line into a full men’s and women’s performance activewear & accessories collection. This was a key step in positioning the brand for wholesale growth into retail accounts.

By taking an existing category such as compression socks, originally just two unisex styles, and transforming it into a full performance athletic assortment for men and women we quickly increased sales volume and maximized ROI.

Applying this same strategy, Tommie Copper expanded apparel offerings beyond pain relief and recovery product, into activewear targeting running, yoga and work-out markets.

MEN’S

WOMEN’S

COMPRESSION SLEEVES